Wednesday

CEL transact

CEL transact deals with oversea finances for foreign students looking to transfer money for university. they call this transaction 'uni-pay'. It has business to business communication and their main competitor is western union.
we have to design a brochure and produce images for their website. we have decided to use animals that migrate long distances as our image focal point. after some research we have found that geese are a prime candidate for the image due to their appealing shape and the way in which they travel in a triangle formation. other animals which were a possibility were whales and Artic turns.
After sending ll out ideas to CEL they have decided the colour scheme we used did not portray the company in the light they wanted. so a quick colour palette change to more pastel based colours was made. and they were happy with what we had produced.